Digital transformation is bringing new challenges to the world and thereby also to Switzerland and its businesses. The current preconditions here are good: Switzerland is considered the most innovative country in the world and our prosperity makes it possible to provide groundbreaking investment in projects whose potential for business success is not always immediately obvious. Our research and education are therefore at the top of global ratings lists. Additionally, distances are short and our four national languages make us world champions in collaboration.
To make the most of these strengths in Switzerland, Engagement Migros is supporting the launch of the digitalswitzerland challenge. It is creating a stage for concrete key digitalisation projects in this country, bringing teams with groundbreaking projects to the starting line. These projects are effectively realised thanks to the collective powers of large companies, SMEs, and the spheres of science and politics. The digitalswitzerland challenge is organised as a competition in which teams motivate each other and submit to a fast pace. They pitch their ambitious ideas during the competition by betting on their success, then attempt to achieve their goal by the end of a year, presenting their results on a demo day. The risk of failing along the way to their demanding objective is considerable, but the competitive, sporting spirit makes sure that participating counts more than winning.