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Britta Friedrich
Phone 058 570 08 27

Communications Engagement Migros
Management Division Cultural and Social Affairs
Federation of Migros Cooperatives Zurich
Josefstrasse 214
CH-8031 Zurich




Press Releases

“Beyond Cinema: The Swiss Digital Revolution” explores new forms of cinema as part of the popular industry meeting “Marché du film” at the Cannes Film Festival, where the platform will present the best Swiss virtual reality projects and start-ups to approximately 12,000 industry representatives. This year, thanks to an initiative of the Engagement Migros development fund, it will be complemented for the first time by the Match-Making Module, which connects investors with start-ups in a targeted way, supporting them in better realising their potential against the international competition.

The pioneer “Fluxdock” project is developing a new approach for cross-company innovation in Switzerland. “Fluxdock” is receiving the necessary impetus through the Engagement Migros development fund, which is supporting the project with 500,000 Swiss francs within the scope of its economic development. With tailored tools, methods and attractive jobs, “Fluxdock” is setting out to release latent innovation potential that cannot unfold through conventional working methods. Interested companies can sign up for the pilot phase immediately. 

Switzerland has a great deal of potential in the future-proof gaming industry. However, its reputation is currently limited to game design, while project marketing lags behind. The Engagement Migros development fund is therefore supporting for the first time the new Match-Making Module during Ludicious – Zürich Game Festival on 21 and 22 January 2016. This module offers young Swiss game developers a platform on which they can present their projects to international experts and investors, such as Nintendo and the Square Enix Collective (Tomb Raider, Final Fantasy).

As places of learning outside the school system, cultural institutions play a valuable role in the education system. The Engagement Migros development fund is supporting the model project “Understanding Religion Through Art”, enabling the Museum Rietberg in Zurich to significantly expand its work in art education over the next three years. In development are new programmes adapted to the school subject “Religion and Culture”, which can be implemented anywhere, regardless of location.

The CO2 calculator of the Zurich start-up Eaternity determines the ecological footprint of over 5000 Swiss meals. In future, its evaluation will also include the effect of an organic and healthy diet. A large-scale project financed by the Engagement Migros development fund that is backed by the Zurich University of Applied Sciences (ZHAW) and other partners is making this expansion possible. It will provide a ground-breaking standard for especially healthy and sustainable meals.

Flat roofs, unused industrial lots, back courtyards – cities also have spaces that could be used to produce food, with the advantage of them being close-by. The Engagement Migros development fund supports UrbanFarmers AG in its creation of «Farm Scout», an app that helps every city dweller check the farming potential of unused roof spaces and receive options on using roofs sustainably.