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Engagement Migros supports pioneers who want to help shape a better society. Be it through efforts to create a more sustainable economy or action to promote stronger social cohesion, all of our pioneers are taking the future into their own hands. Engagement Migros looks for and finds pioneer projects in seven thematic areas, but remains open to ideas that stretch beyond the limits of these areas.

The Circular Economy

Society needs a sustainable economic fabric – a fabric that replaces unnecessary consumption and waste with a sustainable approach to using resources. Engagement Migros promotes a concept that will become indispensable in the future: an economy based on the economical use and extensive reuse of raw materials, both for the climate and for future generations.

People & Digitalisation

Digitalisation is changing the world fundamentally. To ensure that the technological transformation benefits us all, we need to play an active role in shaping it. Engagement Migros supports projects that place people and their skills in the spotlight and ensure that technological progress is made responsibly and to the benefit of society.

Collaborative Innovation

From climate change to the future of democracy, the key issues of our time are complex. Engagement Migros is committed to establishing new forms of collaboration. Multi-dimensional problems can be overcome if we all start thinking outside the box of our own discipline and working together to find solutions.


What we eat is of paramount importance – not only for our own health, but also for the state of our planet. This is because manufacturing processes and how we treat our food all have impacts on the environment. Engagement Migros therefore supports projects that help society to take a responsible approach to eating – from production to consumption.

Creatives & the Market

Creativity is what makes a society resilient. This is because creativity gives you the ability to respond to unforeseen events and find, or invent, new approaches. In a time where lots of things are being reorganised and reassessed, Engagement Migros supports projects that promote creativity for the benefit of society and use it as a key to societal development.

Museums & the Public

Museums are there for all of us – but they need to keep pace with society even in times of change. To do this, they need to remain in close contact with their audiences and engage with them again and again. Engagement Migros helps museums to keep rethinking their own roles and to find, or invent, their place within society – enabling them to establish a firmer foothold.


We cannot keep going down the same road. Our current approach to mobility is damaging the environment and the climate – and thus ourselves. Engagement Migros supports projects that aim to advance individuals as well as society. We need sustainable, attractive ways of travelling as well as land use planning that takes into account mobility. And we need to come up with ways of travelling less and travelling better.